The Pretty Price Check: Your Friday round-up of what we paid for beauty last week.

Some weeks I go for nuance. Or considered analysis.

But I’m just going to say it: Today’s entire Price Check is brought to you by the Department of We’ve Lost the Plot. Because it’s a nail polish economy, kittens. And we’re just living in it.

• $35: What it costs to smell like Liquid Money, as in, this new perfume that smells like cash. “But money usually smells like BO!” writes The Hairpin’s Liz Colville. “WTF! And other exclamations about how silly this is.” Except I’m kinda digging a fragrance that doesn’t pretend to smell like your favorite celebrity’s butterfly kisses or kittens in a rainstorm or whatever the f*ck else they come up with for these beauty products that don’t even attempt to do anything to alter your physical appearance. And nevertheless market themselves as an indispensable part of your beauty routine. Fragrance is profit in a (toxic) bottle. ‘Nuff said. (Via AOL News)

• $3,606.50: How much Gwyneth Paltrow thinks it’s reasonable to spend on a fancy coffee maker, personal trainer, a stylist and more, all to help you balance work and motherhood with grace and aplomb. Okay so only a few of her must-haves are beauty-related, but I had to work this in because of how everything Gwyneth says is Just. Bananas. (Via Jezebel.)

• $7,000: The price tag on the HD Diamond and Ruby Peel that Mila Kunis received from aesthetician (the “a” means he’s the fancy kind) Scott Vincent Borba as part of her Golden Globes beauty prep. Reports InStyle: “This treatment actually uses the gemstones in its name; the rubies act as the antioxidant and the diamonds provide a topical sheen, and he tops it off with a peraffin silk fiber facial. Borba also has her suck on an ice cube during the process, a trick that helps decrease puffiness.” Emphasis and misspelling of “paraffin” all theirs. (Via Beauty Counter.)