Don’t hate Cheryl Cole because she’s beautiful. You could have her hair too, if you’re willing to shell out for extensions. Alas, this photo isn’t from an ad for extensions — it’s from an ad for L’Oreal Elvive Full Restore 5 shampoo and conditioner, as in shampoo and conditioner that you’re supposed to use to wash the hair that grows naturally out of your own head, reports Times of London (via Jezebel).

Well now. That’s just awkward.