Fun With Press Releases: Because sometimes, the beauty industry just goofs.
Sent: Mon, March 22, 2010 12:46:02 PM
Subject: DEAR EDITOR: WILL BREAST ENHANCEMENT AND OTHER COSMETIC SURGERY HAVE AN IMPACT ON THE HISTORIC HEALTH CARE BILL PASSAGE
WILL BREAST ENHANCEMENT AND OTHER COSMETIC SURGERY HAVE AN IMPACT ON THE HISTORIC HEALTH CARE BILLPASSAGE
We represent a roster of doctors in Manhattan and Long Island who are available to provide commentary or debate on the historic health care bill passing House of Representatives in Congress. They can speak on its possible effects on patients and the medical profession. They can go on set, via telephone or from there offices.
Our client roster of local doctors range from cosmetic surgeons to hospital reps and private practitioners.
For more information, interviews, and a list of medical clients please contact XXX Communications XXX-XXX-XXXX
I can only imagine that when you go to PR school, they sit you down on the very first day, look you square in the eye and say “connect your client to the biggest news story of the day — no matter what.”
What they forget to mention: This works much better if you connect in a way that makes some modicum of sense. Like so: “WILL THE HISTORIC HEALTH CARE BILL PASSAGE IMPACT BREAST ENHANCEMENT AND OTHER COSMETIC SURGERY?”
Not, um, the other way around.
Also, there/their in sentence #2. And holy caps lock, Batman! But now I’m just being mean.
(Attention journalist friends: If you get a hilarious beauty press release, do send it to me at beautyschooledproject [at] gmail [dot] com. We’ll run them here with all names and contact info X-ed out to protect the not-quite-innocent.)