Tag Archives: you can have it all

[Inside the Pink Pyramid] CBSNews.com MoneyWatch Interview

I did a really interesting interview this week with Amy Levin-Epstein, who writes for CBS MoneyWatch. We talked about why Mary Kay is so appealing to so many women, especially right now in the midst of our recession, which may actually be a mom-cession (so much for all that he-cession talk?).

Here’s part of what I told MoneyWatch.

The company’s founder, Mary Kay Ash, knew exactly why women were frustrated in the 1960s: the lack of gender equality, which meant they were dependent on their husband’s income and unable to make much headway in the workplace. But she also knew that a significant majority of women weren’t responding to the hardcore feminist revolution that say, Betty Friedan was advocating in “The Feminist Mystique.”

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Filed under Career Opportunities, Customer Cult, Happenings, Makeup, Mary Kay, Press

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More on Mary Kay: Why The Pink Pyramid Wants You to Have It All

Harpers.org Mary Kay & Having It All by Virginia Sole-Smith

 

As a follow-up to yesterday’s announcement about my article, The Pink Pyramid Scheme (which, annoyingly, is behind a paywall online right now — I know!), I‘ve written a companion piece that you can read for free on Harpers.org called “How Mary Kay Sells Women On Having It All.”

Because there has been a lot of talk online recently about that whole “having it all” thing — why women still don’t have it, what “it” even is and whether we want it, and so on. And Lord knows, we’re blaming feminists for plenty, but the fact of the matter is, Mary Kay Ash started promising women economic independence and empowerment back in 1963, way before power suits were trendy. But even as she built up the idea of having it all (and even later wrote a self-help book by the same name), she held firmly to the Mary Kay company motto: God first, family second, career third. Which neatly traps women in traditional gender roles, meaning your only path to empowerment is one that leaves the status quo tidy and intact.

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Filed under Beauty Labor, Career Opportunities, Customer Cult, Happenings, Makeup, Mary Kay, Press

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The Pink Pyramid: Paying to Play with Mary Kay [Harper's, August 2012]

Harper's "The Pink Pyramid Scheme" by Virginia Sole-Smith (August 2012) Cover Shot

My new cover story, “The Pink Pyramid Scheme” is out in the August issue of Harper’s Magazine.

This is a big one.

I’ve tracked this story for the past three years, since enrolling in beauty school and discovering that most of my Beauty U classmates moonlighted as salespeople for Mary Kay, Avon or another direct sales cosmetics brand. (An early report of my first Mary Kay encounter appeared on the blog back here.) “The Pink Pyramid Scheme” shares their story, along with the experiences of other Mary Kay ladies who have wound up divorced and in debt — some truly brave women who shared their stories with me even though leaving Mary Kay is, for many, like leaving a bad marriage and a religion combined. Think public ridicule, stigma, guilt, and serious emotional and financial fall-out.

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Filed under Beauty Labor, Career Opportunities, Glossed Over, Government Watch, Happenings, Makeup, Mary Kay

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