By now, you may have read about last week’s USDA report on what low-income families buy with their food stamps (officially known as Supplemental Nutrition Assistance Program or SNAP benefits). Or more accurately, you may have read the initial media coverage which wrung hands over the amount of soda poor people are buying. (Not actually grocery carts full, as the photo suggested, but 5 percent of their food dollars!)
Hopefully that means you’ve now also read responses from various reputable corners (including the NYT’s own public editor) pointing out how that was a blatant mischaracterization of the report, which found virtually no difference in the soda spending habits of SNAP and non-SNAP households (who put, um, 4 percent of their food dollars towards soda). In both kinds of households, about 40 cents of every food purchase dollar was spent on kitchen staples like meat, fruits, vegetables, milk, eggs and bread. In both households, another 20 cents was spent on soda, juice, candy, salty snacks and sugar. (The rest was frittered away on rice, beans, and other cooking ingredients.) It’s not the sexiest graphic, but I’m including the chart below straight from the USDA’s report summary because I think it’s really worth parsing. (Click the image to enlarge it in your browser.) If you do, you’ll notice the only significant difference in how poor people and rich people buy groceries is that poor people buy a lot more baby food. They do persist in feeding their children.
Four years ago, we danced in the streets. Literally. I lived in Harlem in 2008 and when Obama won, you didn’t have a choice — everybody flooded out of their buildings and ran to 125th Street to watch his acceptance speech on the Jumbotron. Black, white, old, young. Strangers were hugging. City bus drivers honked their horns in time to the cheering. I called my dad (who is a professor of civil rights and constitutional law) in Philadelphia and held the phone up to the roaring crowd so we could both hear what history being made sounded like.
Here we are street dancing.
Industry Claim #1: Nobody is required to buy inventory.
This is true. Antonella even told me so when we did my official Mary Kay orientation: You’re not required to purchase a single thing from Mary Kay beyond your $100 starter kit.
“But,” she said. “There are some advantages.”
Just because you aren’t required to buy inventory in Mary Kay, doesn’t mean you won’t get the hard sell about why you’d be crazy not to buy inventory. My experience and the experiences of the women in my story suggest that you’ll be pressured heavily to buy inventory “if you’re serious about your business.”
In fact, Mary Kay is set up so it seems like the only way you’ll ever make money is through large inventory purchases. If you’re not spending enough on products, the company finds other ways to cost you money, like charging you shipping and only shipping to your house — meaning you spend time and money traveling around to deliver your orders yourself. As Lynne explained on yesterday’s edition of NPR’s On Point, to stay active in Mary Kay, you have to place $200 in wholesale orders every
month. [EDIT: Per Lynne's comment below, it's once a quarter, not once a month. — VSS]