Tag Archives: direct sales

[Inside the Pink Pyramid] CBSNews.com MoneyWatch Interview

I did a really interesting interview this week with Amy Levin-Epstein, who writes for CBS MoneyWatch. We talked about why Mary Kay is so appealing to so many women, especially right now in the midst of our recession, which may actually be a mom-cession (so much for all that he-cession talk?).

Here’s part of what I told MoneyWatch.

The company’s founder, Mary Kay Ash, knew exactly why women were frustrated in the 1960s: the lack of gender equality, which meant they were dependent on their husband’s income and unable to make much headway in the workplace. But she also knew that a significant majority of women weren’t responding to the hardcore feminist revolution that say, Betty Friedan was advocating in “The Feminist Mystique.”

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[Virginia on the Radio] WOR’s The Joan Hamburg Show

Just a quick one to share this link for the interview I did Monday afternoon on WOR’s The Joan Hamburg Show. Joan is old school radio and awesome and we had a great conversation about… you guessed it… the Mary Kay story.

(Click the link for the August 20 show, Hour 2 — I’m on for the first 20 minutes or so, then it’s the fertility doctor advertised in the blurb.)

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[Virginia on the Radio] KUER’s RadioWest with Doug Fabrizio

Virginia Sole-Smith Stephanie Mencimer Doug Fabrizio KUER RadioWest Multilevel Marketing`

 

Another radio podcast for y’all, in case you missed me yesterday on NPR affiliate KUER’s RadioWest with Doug Fabrizio. The RadioWest folks invited me and Mother Jones reporter Stephanie Mencimer to talk about our reporting on the direct sales industry. As you might have heard by now, I wrote this thing about Mary Kay for Harper’s; Stephanie wrote several excellent pieces earlier this year tracing how multilevel marketing companies are funding Mitt Romney’s campaign.

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[Inside the Pink Pyramid] Women Join Direct Sales For All Kinds of Reasons

Mary Kay Make Money Website Screenshot 08-01-12 at 2.19 PM

Everyone in the direct sales industry will tell you this. Last week, Mary Kay’s Vice President of Compliance, Laura Beitler told me on NPR’s On Point. Then Joseph Mariano, head of the Direct Selling Association said it. And then Mary Kay’s Vice President for Corporate Social Responsibility, Crayton Webb said it again, on KERA’s Think.

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[Virginia on the Radio] NPR’s Marketplace with Tess Vigeland

Virginia Sole-Smith Tess Vigeland NPR Marketplace Mary Kay

 

And one last radio update for you before the weekend! This interview with Tess Vigeland aired on NPR’s Marketplace yesterday evening. It’s just five minutes — much shorter than my other segments and tightly edited (we taped in the afternoon) but if you want a great, fast digest of my Harper’s story and everything we uncovered about Mary Kay, you’ll get it here (transcript and podcast both available).

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[Inside the Pink Pyramid] But Of Course, Our Products End Up With the Retail Consumer

When I spoke with Laura Beitler, Mary Kay’s Vice President of Compliance, on NPR’s On Point on Monday, she was quick to emphasize that “absolutely, the majority of our products end up with the end consumer.” But when we pressed her, she also had to admit: “We can’t and don’t track retail sales.” 

How can both those things be true? 

To avoid falling into the Federal Trade Commission’s official definition of a pyramid scheme, it’s very important for Mary Kay — and all multi-level marketing companies — to insist that their primary goal is getting their products out to retail consumers. But to avoid being exposed as a business where the vast majority of the sales force is losing money, all of these companies have to claim that they have no idea what those end retail consumers are spending.

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[Inside the Pink Pyramid] But You Aren’t Required To Buy the Inventory…


Industry Claim #1: Nobody is required to buy inventory. 

This is true. Antonella even told me so when we did my official Mary Kay orientation: You’re not required to purchase a single thing from Mary Kay beyond your $100 starter kit.

“But,” she said. “There are some advantages.”

Just because you aren’t required to buy inventory in Mary Kay, doesn’t mean you won’t get the hard sell about why you’d be crazy not to buy inventory. My experience and the experiences of the women in my story suggest that you’ll be pressured heavily to buy inventory “if you’re serious about your business.”

In fact, Mary Kay is set up so it seems like the only way you’ll ever make money is through large inventory purchases. If you’re not spending enough on products, the company finds other ways to cost you money, like charging you shipping and only shipping to your house — meaning you spend time and money traveling around to deliver your orders yourself. As Lynne explained on yesterday’s edition of NPR’s On Point, to stay active in Mary Kay, you have to place $200 in wholesale orders every month. [EDIT: Per Lynne's comment below, it's once a quarter, not once a month. — VSS]

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The Pink Pyramid: Paying to Play with Mary Kay [Harper's, August 2012]

Harper's "The Pink Pyramid Scheme" by Virginia Sole-Smith (August 2012) Cover Shot

My new cover story, “The Pink Pyramid Scheme” is out in the August issue of Harper’s Magazine.

This is a big one.

I’ve tracked this story for the past three years, since enrolling in beauty school and discovering that most of my Beauty U classmates moonlighted as salespeople for Mary Kay, Avon or another direct sales cosmetics brand. (An early report of my first Mary Kay encounter appeared on the blog back here.) “The Pink Pyramid Scheme” shares their story, along with the experiences of other Mary Kay ladies who have wound up divorced and in debt — some truly brave women who shared their stories with me even though leaving Mary Kay is, for many, like leaving a bad marriage and a religion combined. Think public ridicule, stigma, guilt, and serious emotional and financial fall-out.

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