Tag Archives: cankles

[Fun With Press Releases] Rankled by Cankles.

Fun With Press Releases: Because sometimes, the beauty industry just goofs.

Really, I should just post this and not write one word about The Wonder that is this press release. This canvas doesn’t need any more paint. It feels sacrilegious. We should just read and silently bask in the perfection of it all.

So here (and, you’re welcome):

From: XXXXX
Sent: Wed, April 21, 2010 3:29:32 PM
Subject: Story Idea: Rankled By Cankles

Hi Virginia,

The newest body part worth stressing over is the ankles…well, “cankles” to be exact.

Cankle – a word derived from the combination of ‘calf’ and ‘ankle’ – occurs when the calf merges with an obese or swollen ankle, and is claimed to be the “thunder thigh” of the new millennium.  Many women struggle with excess leg and ankle fat and no amount of diet or exercise make a real difference. The popularity of gladiator-style sandals and cropped leggings this summer has only added to the nationwide cankle anxiety.

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Filed under Beauty Standards, Fun with Press Releases

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