Oh dear. Where to even begin with COVERGIRL’s Stand Up For Beauty Campaign?
The gist, as you’re probably catching from their “Declaration Cloud,” above, is that beauty has been getting a bad rap, kind of like that cheerleader that everyone says slept with the whole swim team, when really, it was just like, two or three guys, tops. Drew Barrymore and a whole bunch of celebrities and beauty bloggers are on board, “defending beauty’s honor” and claiming lip gloss’s ability to put a smile on your face as an inalienable feminist right. And COVERGIRL is even planning to give $50,000 to whichever Beauty Defender made the best video of why she stands up for beauty.
I guess I’m getting stuck on random segues like “and what’s so authentic about under-eye circles anyway!” (Umm… they are a part of my face?). And also the fact that the campaign’s home page invites me to sign the COVERGIRL Beauty Declaration and get COVERGIRL makeup shade matches for my current department store brands at the same time. So when “we declare that starting now — beauty is for all,” what we really mean is “anyone can buy COVERGIRL products — even fat chicks, honest!”
So, can you rock that? Or am I being a curmudgeon when I should be giving them points (maybe half a point?) for trying?