The Pretty Price Check: Your Friday roundup of how much we paid for beauty last week.
- $60: What you’ll pay for 1.7 ounces of DKNY’s newest fragrance, Pure. Pretty By Nature notes that the bottle looks like a bottle of water (so pure, see?) and bills itself as containing pure (again!) Ugandan vanilla, because DKNY has partnered with CARE to support the women of Ugandan and raise awareness about global poverty. All fine and good except the press release doesn’t say how much of Pure profits are actually getting back to these poor Ugandan women. And the Environmental Working Group’s Skin Deep Cosmetics Database gives DKNY’s other perfumes a high hazard rating of 8 (out of 1o). All of which sort of undermines the purity test.
