The Lesson is a Sales Pitch, Too.

My 600 hour adventure in esthetics school. Learn more about the project or catch up with Week 1 and the rest of Week 2.

 

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From pages 404-405 of Milady’s Standard Fundamentals for Estheticians:

There is a difference between high-quality (usually more expensive) and less expensive generic brands. The quality of the products and brushes makes a big difference in how makeup application will go [sic] for you, the artist, or for your client — smoothly or not so smoothly.

Explain to clients why they should buy quality makeup and brushes. Why are they better? Is quality going to make a difference on their skin? Will quality products glide on easier and not tug on the delicate eye tissue? Clients will be more satisfied with products that are easier to work with and will discover that quality is worth the extra money.

From page 437:

Good lighting makes a client look good, and clients who look good are more likely to purchase the products you recommend.

From page 447:

In a [makeup] lesson, clients are shown step by step how to apply makeup. These services are more time-consuming and expensive because you are sharing your knowledge. Lessons are a good opportunity to retail products so clients can reproduce the look you create at home.

bobbi-brown-makeup-lesson

Just in case anyone is confused about why we’re all here.

[Photo Credits: Makeup Lesson Chart and Bobbi Brown 2008 holiday offer via Daily Moxie]

Filed under Beauty Schooled, Makeup

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13 Comments

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  1. By Ingredient Watch: Parabens « Beauty Schooled on December 22, 2009 at 7:00 am

    [...] flash cards for our Chapter 11 test, and thought I’d pass along this book learning, from Milady’s Standard Fundamentals for Esthetician, Chapter 11: Product Selection and Ingredients, page [...]

  2. [...] larger and brighter if you don’t mind that it’s a not-so-distant cousin of arsenic. Milady’s apparently does not, because that’s all it has to say about [...]

  3. By (Not) hooked on a peeling. « Beauty Schooled on January 19, 2010 at 1:11 pm

    [...] how Milady’s explains a chemical peel, which is where an esthetician paints your face with glycolic acid (a kind [...]

  4. By More thoughts on chemical peels. « Beauty Schooled on January 21, 2010 at 6:50 am

    [...] thicker than yours,” says Miss Jenny. What she means is, Stephanie is black. According to Milady’s, page 212: Black skin is prone to hyperkeratosis [My note: This is esthetics speak for "an [...]

  5. By My first real client. « Beauty Schooled on February 22, 2010 at 12:03 pm

    [...] U, we spend the first twenty-odd weeks dividing our time between book learnin’ (the beloved Milady’s Standard Fundamentals for Estheticians) and practicing what we’ve learned by working on each other. Once we finish every chapter in [...]

  6. [...] spa has been busy, busy, busy with clients and it’s been over a week since we cracked open Milady’s (or, as is usually the case, read from the Milady’s-provided PowerPoint lecture instead). [...]

  7. [...] I’ll leave you with my absolute favorite line, perhaps in the entire Milady’s oeuvre. It’s so great, you might consider having it put on a t-shirt. Tubes are more male-friendly [...]

  8. [...] last week, when I was sitting in detention Make-Up Time, and flipping through Milady’s as directed, I came across a few passages that helped me connect those dots. For your reading [...]

  9. [...] U, we spend the first twenty-odd weeks dividing our time between book learnin’ (the beloved Milady’s Standard Fundamentals for Estheticians) and practicing what we’ve learned by working on each other. Once we finish every chapter in the [...]

  10. [...] busy working on real clients, we’ll miss what Beauty U calls “theory instruction,” aka reading Milady’s. Which is all well and good, except that we’ve only ever worked on clients when the spa overbooks [...]

  11. By [Best of Beauty U] The Man Facial. « Beauty Schooled on September 14, 2010 at 6:42 am

    [...] I’ll leave you with my absolute favorite line, perhaps in the entire Milady’s oeuvre. It’s so great, you might consider having it put on a t-shirt. Tubes are more male-friendly than [...]

  12. [...] working on real clients, we’ll miss what Beauty U calls “theory instruction,” aka reading Milady’s. Which is all well and good, except that we’ve only ever worked on clients when the spa [...]

  13. By [Last Ten Weeks] Make-Up Time « Beauty Schooled on October 17, 2010 at 4:46 pm

    [...] and set myself up at a hairdressing table. I page through some old favorites, like facials for men, makeup lessons, and why “ethnic skin is more fragile than it looks.” Then I remember that one of my [...]

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